Words by Smiley Team
In a big win for the budget retailer, Lidl has removed more than one billion pieces of plastic as part of its strategy to eliminate plastic waste.
Lidl has managed to remove more than 24 million plastic trays and punnets from its fruit and vegetable ranges, as well as 25 million plastic lids from dairy and yoghurt ranges. It’s also cut nearly 19 million plastic tags from its fruit and veg lines, and 3.5 million pieces from its packaging on fresh flowers.
The supermarket has pledged to remove 1.5 billion pieces of plastic by the end of the year, and two billion by the end of 2022.
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The milestone comes as Lidl GB has prevented the equivalent of 10 million water bottles from entering the world’s oceans since last year through its use of ocean-bound plastic packaging.
Following the success of the initiative, which was a supermarket first, Lidl is expanding its use of the packaging innovation to prevent plastic, collected from developing countries in South East Asia, from entering the ocean. The ocean-bound plastic, which is already used in packaging across fresh fish and breaded poultry, will also be launched across berry packaging later this year.
Christian Härtnagel, CEO at Lidl GB, said: “It is fantastic that we have been able to reach this significant milestone which demonstrates our commitment to tackling excessive plastic waste and working collaboratively with all of our suppliers.
“We recognise, however, there is still more to do in this area which is why we are pushing to go further by removing even more pieces of plastic from our stores and packaging over the next two years and rolling-out our leading ocean-bound plastic packaging across more and more categories in our stores.”
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This builds on Lidl’s existing plastic commitments to make 100% of its own brand packaging widely recyclable, reusable or refillable by 2025. This year, Lidl hit its target of ensuring 50% of packaging is made from recycled materials, whilst it also reduced plastic by 18.5%, on track to reach its original target to reduce by 20% by 2022.
